Qualitative Research:

In-depth Interviews (IDIs); ethnographic field observation; intercepts/mystery shopper; dyad, triad and focus groups; experiential product clinics; competitive intelligence; interactive media; blogging; journaling; communities and organic analysis; text analytics

Quantitative Research:

High-volume telephone IDIs; customer communities; quantified product testing clinics; technical respondent polling; monthly/quarterly tracking programs

Online Communities:

Professionally managed; accessed through multiple platforms; real-time resources; scalable and customizable